French ad-execs vs. cigarettes

French in uproar over oral sex anti-smoking posters

anti-smoking ad . . A campaign to discourage young people from Smoking shows male and female teenagers kneeling in front of a man, as if being forced to have oral sex. A cigarette takes the place of the man’s sexual organ. The caption reads: “Smoking is to be a slave to tobacco.”

The campaign, which was devised for a pressure group supporting the rights of non-smokers, has been attacked as “scan- dalous” and “potentially counter-productive” by feminist and pro-family campaigners.

The advertising agency behind the posters says only a shock campaign can halt the rise in smoking amongst 13 to 15-year-olds in France . .

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