Crazy Egyptians — what a funny bunch of ants. It’s our fault. Ha.

Oops.

REVERSE:

As funnier as the CEO tweet is, it’s essentially true: Cole has been a a force for social consciousness.

Since 1985, Kenneth Cole has been openly involved in publicly supporting AIDS awareness and research. He is considered the first in the fashion industry to do so.

He uses fashion as a medium to promote socially conscious ads to help fight various causes from AIDS to homelessness. He has donated proceeds to such organizations as Mentoring USA, amfAR and Rock the Vote.

Hmm, lessons. Life and death matters in your neighborhood: critical issues attended by brilliant, sensitive people, in turn addressed by provocative, high-profile campaigns.

Life and death matters in far-flung neighborhoods: caterwaul.

But — oh — the potential!